Benefits Of Smart Digital Signage

Making money and saving money with Visual Communications

Smart Digital Signage offers businesses a dynamic and cost-effective way to engage customers, enhance brand visibility, and drive sales.

By eliminating the need for traditional print materials, companies save on printing and distribution costs while ensuring real-time updates and targeted advertising. This flexibility allows businesses to quickly adapt promotions, optimize product displays, and increase customer satisfaction, leading to higher revenue.

FLEXIBLE

Automatic day, time and location specific scheduling – down to the minute

REACTIVE

Send content updates to screens within minutes – immediate responsiveness

RELEVANT

Display live, real-time content feeds to keep screens fresh and noticeable

MEASURABLE

Equipped with OptimEyes audience measurement technology

AFFORDABLE

Low cost monthly rental options – avoid capex

SCALABLE

Easy installation and operation with no IT set up – just supply power

There is no substitute for visual messaging, especially when it’s done well.

Making money in restaurants with digital signage:

The key for visual communication in restaurants is the content. If you have hungry customers in line, the best thing you can do is make everything look appetizing. In some cases, you could have a new product that no one knows what it looks like and therefore won’t try it. Now you have the opportunity now to reinforce the message by giving them a look.

Making money in the food industry by up-selling at the counter and saving money with instant menu updates:

Visual communication installations offer up-sell opportunities to customers at the ordering counter. Messages have more of an effect on customers buying decisions when they are shown at the point-of-decision. Instant updates from a centrally managed location mean paper signage and light-board slides don’t have to be shipped to each restaurant location, saving money on both shipping costs and employee time spent changing the signage.

Making money in hotels by promoting amenities:

These days, hotels seem to have everything under one roof, though patrons may not be aware of all the amenities. Communicating visually with screens gives hotels the ability to bring awareness to other revenue-generating entities in the building, such as restaurants, gift shops, wireless internet and spas.

Making money by capitalizing on a captive audience in banks and credit unions:

Research shows that retail banks and credit unions are successful in selling previously unknown products using visual communications. One reason visual communication is effective is that wait times at retail banks are typically long. This allows for extensive, detailed messaging that educates the customer on the bank’s products before they approaches the counter.

Saving money and improving patients experience in healthcare facilities:

Healthcare facilities can be confusing for visitors, especially during stressful times, and existing directional signage can be upgraded to digital. In addition to providing a better customer experience.